| |
Potential clients
For software companies, we can help you:
1. Usability and learning-capability: make your software easier to use and learn
2. Transforming your tools: transfer your professional software into a learning environment for the profession, for example, transfer the Word into a learning environment for writing; or transfer Photoshop into a learning environment for drawing
3. New Tools: create new lines of software that focus on learning and performance
4. PSS: create performance support system for your team
By helping software companies, we are addressing learning and performance problems from the more MACRO level than traditional instructional design service providers, and this is the unique and innovative service that we haven't seen somewhere else.
-----------------------------------------------------------------------------------------------------
For professional organizations, we can help you:
By helping profession organizations, we are addressing the 'learning & performance' problems for a whole community RATHER THAN for a small group of professionals or for a few organizations within the community, which is what most instructional designers are doing currently.
Of course, there is the necessity for the customizing inside each organization, and for each professional. However, the changing on the more outside layers of the Learning ecosystem will provide more affordances for individual professionals, which lie in the more inner layers.
1. Design and develop 'Career Growth' software for professionals in a specific field.
By taking each professional as a 'product', there are the needs of enhancing the 'product' and marketing the 'product'. Therefore, it would be helpful in building a software tool that embeds the intelligences of 'promoting career growth' from both perspectives: 'research & development'; 'marketing & sales'.
2. Design and develop 'Best Practice' software for a specific field.
Every professional organization might hold the mission of promoting the best practice in the field. There can be a few channels of transmitting the best practice:
Channel 1: from people to people, from people to books,
Channel 2: from books to people,
Channel 3: from people to software tools, then from software tools to people.
While as the first 2 channels are more traditional, the third channel can come to place due to the advance of IT technology.
If traditional books are moved to Internet, the transmitting speed can be fastened somehow; however, the true revolutionary way of enhancing the transmitting speed and quality is to embed the intelligence of the subject into a software tool, and more importantly, to embed the intelligence of teaching the subject into the tool.
To state in another way: embedding the intelligences of best experts and best teachers in the field into a software tool will better help ensure the transmitting and developing of 'best practice'.
----------------------------------------------------------------------------------------------------
For publishers, we can help you:
1. Create the innovative authoring and publishing tool for promoting best practice
By checking the books that address teaching the same subject, you might notice that there are big differences in terms of their quality of 'teaching' & 'presenting' information.
Why? Because the people who write and edit the books determine the quality: to be more specific, their intelligence in message designing and teaching determine the quality.
Currently, the authoring tools mostly automate some graphic-designing intelligence; however, few authoring tools address the intellgience of message design and teaching.
Therefore, one solution is to create an authoring tool that can teach people how to best design message, and how to address teaching more effectively in the design of the textbook. This tool should be able to automate some of the above-mentioned intelligence.
2. Create new types of textbook that integrate closely with other knowledge that is necessary for working in a professional field.
For solving problems in a field, we generally need to systematically learn a set of courses, which means that we need a set of textbooks. There are close links and interactions between these different courses and textbooks, there should be a tool that integrate these books, to better teach learners in this field.
--------------------------------------------------------------------------------------------------
For Schools, including K12, college, university and other training organizations, we can help you:
1. Create the tools that better link what and how you train your students to meet the needs of the market and the society.
The goal of a school-organization is to train students for the needs of market and society. It sounds simple, but difficult to achieve task. There are often gaps between what the market and society needs and what a school can provide. We can help you create tools that better address the gaps.
2. Help instructors conduct systematical instructional design process through a software tool
Instructors might or might not learn some learning-relevant theories; however, the systematical instructional design process has seldom adopted by this group.
Systematical instructional design process will greatly enhance teaching practice. We can create a software tool that helps your instructors pursue the best practice in instructional design.
3. Help you train your students on how to learn
The ultimate goal of training students should go beyond giving students the fish, we should try to teach students how to fish.
The more traditional way of doing this is through a few learning specialists in a organization, through some embedded knowledge in textbooks and teachers' teaching. However, it can be done more thoroughly and effectively through software tools. We can help you create such tools.